Over the past year, the European white nationalist Identitarian movement has been escalating their efforts to spread hate throughout the continent and the United States by publicly advocating for “remigration,” which is the forced deportation en-masse of all non-European migrants (i.e., an ethnic cleansing). A new investigation by the Global Project Against Hate And Extremism (GPAHE) of the Identitarian movement’s funding apparatus in Germany has uncovered their monetization of remigration-related materials through the use of web design services like WordPress, payment processors such as Shopify and Stripe, and the Identitarian movement leaders responsible for setting it all up.
A persistent challenge for right-wing extremist groups is funding, which the Identitarian movement manages through its large network of organizations. Identitäre Bewegung Deutschland (German Identitarian Movement, IBD) exists as an enterprise and as an advocacy group, with media agencies, financial services companies, e-commerce businesses, and social media channels, all working under the IB umbrella to fund their activities. Recently, it appears IBD and their allies are ramping up their fundraising efforts by selling merchandise online, which can simultaneously act as a source of income and provide methods for their followers to engage in hateful activism.
One online storefront, titled “IB-Laden,” claims to be the “official material dispatch of the Identitarian movement.” The IBD Telegram channel announced the website’s launch on August 11, suggesting their followers purchase items “that [make] your stance visible,” meaning that customers can advertise their anti-migrant, white nationalist beliefs to the public. Website visitors are able to purchase stickers, posters, books, t-shirts, hoodies, and accessories. Sticker designs include the “Defend Europe” slogan, which was also the name of a Generation Identity (GI) campaign, led by de-facto leader of the movement Martin Sellner, in which Identitarians conspired, unsuccessfully, to sabotage vessels attempting to rescue migrants in the Mediterranean Sea. Sellner, a former neo-Nazi from Austria, authored a racist remigration policy proposal being mirrored closely by the Trump administration. Others include “Defend like Vienna 1683,” a reference to the Battle of Vienna, which saw the Holy Roman Empire defeat the Ottoman Empire after a two-month siege, “Reconquista,” a far-right term meaning to “reconquest” Europe from non-white migrants, and “Remigration Airlines,” referencing common airplane-related imagery presumably carrying migrants out of Europe. Clothing and buttons are also sold on the website featuring the Identitarian Lambda symbol and “Identitare Bewegung Deutschland.”
A sticker pack sold on the IB-Laden website, encouraging users to purchase items advertising racist slogans such as “Remigration Airlines,” “Defend Europe,” and “Reconquista.” (Source: IB-Laden).
IB-Laden is registered in Chemnitz, Germany, a town in Saxony which has become a meeting point for Identitarians across the country. The individual owner, labeled as responsible for the website’s content, is Daniel Sebbin, whose last name is purposefully spaced out on the web page to evade search algorithms. Sebbin is a prominent figure in IBD, managing an Identitarian media company called Kohorte UG (“Cohort UG”), which was founded in 2016 under the name “Identitäre Bewegung BY UG” before its name changed in 2019. Kohorte UG organizes lecture events, manages merchandise sales, and is also behind the Identitarian storefront Phalanx Europa. The re-launch of the “official” Identitarian storefront appears to be the latest in Sebbin’s endeavors to fund white nationalist “activism” in Germany and coordinate Identitarian fundraising.
Daniel Sebbin, a prominent member of the Identitarian movement in Germany, is listed as being “responsible for the content” on the IB-Laden website. Translated from German. (Source: IB-Laden).
According to the website’s source code, IB-Laden was created through WordPress, a content management platform owned by Automattic Inc., an American company. In its Terms of Service (TOS), WordPress absolves itself of any responsibility relating to products sold on their websites, saying “We’re not involved in a website’s subscription details or store operations (including the quality, timing, pricing, or legality of what may or may not be included in exchange for payment, or any goods or services purchased).” And, despite Automattic’s declared commitment to “impact” over “money,” and Diversity, Equity, and Inclusion (DEI), they continue to platform, and monetize content belonging to a movement proud of their extreme racism, anti-LGBTQ+ beliefs, and connections to real-world hate and violence (The Christchurch shooter, who murdered 51 Muslims in 2019, donated to the Identitarian movement).
The website design itself is likely from the Furnitrix Pro ECommerce Theme, created by Catch Themes. GPAHE researchers were able to identify the theme by finding a hidden webpage on the IB-Laden website titled “Testimonials,” which was filled with fake testimonials from “Catch Themes User[s],” matching the fake testimonials with a similar website format to the Catch Themes Furnitrix Pro Demo page. Catch Themes is the property of Catch Internet Pvt. Ltd., whose Terms and Conditions note that customers are “free to modify our themes for personal or commercial projects as you wish to fit your purposes” without any restrictions to hateful, harmful, or violent content.
A comparison of the “Testimonials” page from the IB-Laden website (top) featuring reviews from “Catch Themes User[s]”, and the CatchThemes template featuring the same fake testimonials. (Source: IB-Laden, Catchthemes.com).
In order to process payments, IB-Laden uses WordPress’ open-source payment processor called “WooCommerce,” which, in turn, uses Stripe, a payment platform that has been exploited by extremists to help promote their brands.
According to the IB-Laden webpage’s source, content is managed by WordPress and the WooCommerce plug-in is active. WooCommerce uses Stripe, a payment processor. (Source: IB-Laden).
Another storefront, representing a German women’s Identitarian movement called “Lukreta,” sells hateful merchandise to raise funds. Lukreta was founded in 2019 as a women’s offshoot of the Identitarian movement and regularly works with other far-right organizations. Lukreta’s leadership includes Charlotte Corday and Reinhild Boßdorf, the latter of whom writes for the far-right magazine Krautzone, which has concrete ties to neo-Nazis, violent criminals, and Aron Pielka (also known as Schlomo), who was sentenced to one year in prison in 2020 on several charges, including incitement to hatred. Lukreta is anti-feminist, anti-LGBTQ+, and specifically anti-trans. Members of Lukreta portray migrants as perpetrators of violence, advocate for remigration, and focus strongly on spreading their hateful messages on social media. The North Rhine-Westphalian Office for the Protection of the Constitution has been monitoring Lukreta for several years.
Lukreta’s storefront, which exists on a website called “Nette Aufkleber” (“Cute Stickers”), which began drawing attention in the summer of 2024, sounds innocent, but is home to several hateful products. Lukreta’s single item on the storefront, announced on their Telegram channel on September 3, is an illustrated sticker of a woman with an airplane in the background. The sticker reads “Remigration schützt Frauen!” (“Remigration protects women!”). Nette Aufkleber appears to represent several other Identitarian and far-right fundraising efforts, as the site has a total of twelve “collections” of merchandise. Several of these collections host remigration-related stickers, including ones that market themselves to children, and put hateful slogans side-by-side with popular far-right political figures such as AfD chairwoman Alice Weidel, AfD politicians Matthias Helferich and Bjorn Höcke, and Elon Musk, who spoke at an AfD event leading up to the 2025 German federal election. Across the website, users are able to purchase these items through Paypal, Google Pay, and Shop Pay, since the storefront is powered by Shopify, a Canadian company which has been previously been connected to extremist fundraising.
A sticker reading “remigration protects women.” Translated from German. (Source: Nette Aufkleber).
The page source for Nette Aufkleber clearly shows the storefront using Shopify. (Source: Nette Aufkleber)
Nette Aufkleber’s Identitarian connections are further illuminated after examining the website’s registration. The website is registered under Tannwald Media UG, a media company founded in 2019 by prominent Identitarian figure Alexander “Malenki” Kleine. Malenki has links to Nazi storefronts such as “Fighting Catwalk” and organizations such as “Kontrkultur Halle” (“Counterculture of Halle”), and produces media content for the far-right Krautzone media outlet. Malenki was also one of two hosts on the podcast “Laut Gedacht,” (“Thinking Out Loud”) which was deplatformed on YouTube for hate speech. Laut Gedacht was also connected to the violent and racist Heimat Defender (Homeland Defender) video game developed by Identitarian game studio KvltGames. There is also an Instagram account under the same name, which showcases people placing hateful stickers sold on the website in public spaces.
Adequate funding has enabled the movement to engage in large-scale organizing. In August 2025, IBD hosted a “Camp” in Austria, consisting of around 40 men, including Martin Sellner, emphasizing the “improvement of activism” in the future. Other transnational collaborations between Identitarians and neo-Nazis, such as a remigration demonstration in August 2025 by the Swiss neo-Nazi group Junge Tat (Youth Action), the French anti-immigrant group Collectif Némésis (Nemesis Collective), and the German Lukreta, also serve to promote Identitarian activism on remigration. In early September, Sellner announced the launch of a “Generation Remigration” campaign, seemingly a rebrand of “Generation Identity,” an organization dissolved by the French government in 2021 because of their hateful activities.
Martin Sellner, on his English-language Telegram channel, announced a new “Generation Remigration” campaign on September 3. (Source: Telegram).
Identitarians have been successful in lobbying the far right to adopt remigration as a legitimate policy proposal. In November 2023, Martin Sellner spoke at a secret meeting to members of Alternative für Deutschland (Alternative For Germany, AfD) alongside far-right influencers and attended by neo-Nazis, such as the Tennessee Active Club. In November 2024, Sellner spoke virtually at the American Renaissance conference hosted by infamous white nationalist Jared Taylor. Sellner has previously been denied entry to the U.S. In May 2025, Identitarians from across the world, and politicians from the far-right German party AfD and the GOP, attended the “Remigration Summit” in northern Italy to promote the ethnic cleansing policy.
The effects of Identitarian propaganda are tangible and shouldn’t be treated as a solely European, nor as only an “online” issue. Remigration has become an increasingly popular policy proposal in North America, with the Trump administration not only enacting a mass deportation operation closely mirroring Sellner’s proposal, but also announcing the creation of an “Office of Remigration” in a State Department shake-up. Similarly, new organizations in Canada connected to the white supremacist Diagolon movement have begun sprouting in support of remigration, with members advocating for the forced deportation of “all of the foreigners.” Considering the Identitarian movement’s connections to real-world violence — the Christchurch, NZ., shooter who murdered 51 people at two mosques in 2019 was an admirer of Sellner and the Identitarians, members of the movement have been involved in several violent attacks against Muslims and women, and Generation Identity (GI) once issued a “declaration of war” on multiculturalism — their growing influence and acceptance in mainstream politics cannot continue to be ignored.
