great replacement

After GPAHE exposed the Identitarian movement’s growing online network, TikTok removed dozens of white nationalist accounts promoting “remigration,” while YouTube and Meta left most of the movement’s posts intact. The uneven enforcement highlights how major platforms continue to amplify the “Great Replacement” rhetoric and other extremist narratives linked to real-world violence despite policies banning hateful content.

A knife attack at a Moscow school that left a 10-year-old boy dead underscores the global reach of far-right extremist ideology. The 15-year-old suspect livestreamed the assault and circulated a manifesto steeped in white supremacist violence, invoking the “Great Replacement” conspiracy theory. The case highlights how transnational far-right online culture continues to radicalize young people across borders.

Individuals at several of the Project 2025-affiliated organizations, a 900+-page manifesto detailing plans to strip American citizens of their civil rights and radically restructure the U.S. government, are becoming increasingly fond of some of the most radical European advocates of the Great Replacement conspiracy theory.

TikTok is increasingly being used by white supremacist movements to repackage the Great Replacement conspiracy theory through “tradwife” aesthetics aimed at women. Beneath nostalgic images of 1950s families and “traditional values,” influencers promote demographic panic, misogyny, and white nationalist ideology to mainstream audiences.

In the first year of Donald Trump’s second term, ideas once confined to white nationalist fringes have been folded directly into U.S. governance. Through extremist appointments, the implementation of Project 2025, militarized immigration policies rooted in “remigration” rhetoric, and an aggressive rollback of civil rights, the administration is normalizing racist, antisemitic, and Christian nationalist ideologies as state policy.

Following further reporting by GPAHE, Meta has removed additional Identitarian accounts and YouTube has taken down two videos promoting white nationalist ideology. But major platforms continue to host networks spreading the “Great Replacement” conspiracy theory and calls for “remigration.”